Fashion management, or rather, fashion business management, is an exciting and popular field in the fashion industry which involves the increasing and maintaining awareness of a brand’s products and enhancing brand value via strategic, personalised marketing campaigns and advertisements.
So, by virtue of office, a fashion manager is a professional who is in charge of a brand and its image and is given the responsibility of developing new and innovative marketing campaigns of the brand’s products to increase its demand in the market.
For this, a fashion manager needs to be on top of the latest trends and conduct thorough research and analysis to predict the success of a particular product.