Marketing is one of the most important aspects of any business. It does not matter whether the organization has the finest product or some quality service to offer if consumers do not purchase this.
In this context, marketing plays an important role as it helps in promoting the product or service that the business has in the offer. When a product or service is promoted effectively, consumers get to know about this. “Marketing is not, at this point, about the things that you make, yet about the accounts you tell”- Mark expert consultant at Myassignmenthelp.
It is not enough to establish an amazing business, this is only the first aspect of designing a successful organization. The success of business and organization overall significantly depends on the consumer which the business or the organization serves.
However, establishing an effective consumer base is about attracting them towards the product or service.
To attract consumers, marketing is of prime importance. Therefore, organizations need to design an effective marketing strategy for ensuring success in the business. However, it is important to identify that marketing is not the same as advertising.
Although small organizations think that marketing is often defined by advertising, it is a border concept. Advertising should be considered as an important aspect of marketing, therefore it should be considered while designing a marketing strategy for ensuring that marketing strategy is effective and efficient as well.
In this context, the importance of marketing is analyzed in detail for providing a comprehensive idea regarding this.