To carry out marketing strategically, your actions need to be data-driven, especially when dealing with campaigns. Continually optimising and assessing will help marketers understand the ROI of their marketing projects.
Besides, it will make it easier to unfold data analytics related to the sales and marketing division, moving on to create revenue models and forecasting.
Whether you are into online or offline marketing, the key to gain insights have always been consumers. Consumers are known to possess a lot of data that can be very useful in making strategies.
The study of customers will help you in finding out which customer can be more profitable and whom to target more. This also helps in improving customer retention rate by choosing custom aspects of the marketing mix.