Google Search Console (Webmaster Tool)
Google Search Console is free tool from Google that helps website owners, SEO professionals and developers understand how they are performing on Google search and what they can do to improve their appearance on search engine to bring even more relevant traffic to their website. You can use this tool track the “SEO health” of your website and resolve the website issues that it shows to improve the SEO even more.
Google Analytics is an awesome tool that allows you to track and analyze the traffic of your website. It is a must have tool for anyone who is interested in growing their website because of the data it offers. It helps in tracking every minute detail of the traffic on a website, for example, the channel from which the users are coming to a website, actions that they take on the website, their behaviour, etc.
It is one of the best free tools in the digital marketing space, that offers so much insights about the users on a website.
MOZ is a fantastic tool that allows you to run SEO crawls on your website to know what’s working and what’s not working. You can use it for keyword research, competitor analysis, and a lot more. Although the free version doesn’t offer much but the paid version allows you to gain insights about audience, site rankings, and conduct keyword research.
MOZ also introduced the concept of Domain authority which tells a website’s authority on the internet on the basis of various on-page and off-page factors.
Ahrefs is one of the best competitive analysis tools because it allows you to find out why your competitors are ranking so high in the SERP and what you need to do to outrank them. It gives deep analysis of backlinks of your website as well as your competitors.
Ahrefs offers comprehensive reports of crawling, keywords, backlinks, and a lot more. It takes the guess work out of SEO about what the competitor is doing and shows what you need to do to dominate the market. It is a paid tool but worth the money because of the features it offers.
Google Keyword Planner
Google Keyword Planner is by far the best keyword research tool in the digital marketing space. Although, the keyword planner is build to find keywords for google ad campaigns but you can use it to find keywords to boost the SEO of your website.
No matter the number of SEO or keyword research tools in the market, google keyword planner is the best tool for researching keywords because it is backed by google’s database.
SEMrush is an all-in-one software that helps digital marketers in running SEO campaigns smoothly. It makes online competition transparent and fair and gives an opportunity to every marketeer to evaluate competition and run campaigns to try and domainate the SERP.
SEMrush can significantly contribute to your website’s growth in terms of SEO. It helps in finding and resolving website issues, monitor website’s performance, finding valuable keywords, understanding competition, and a lot more. It doesn’t matter if you have or don’t have SEO knowledge, SEMrush is the perfect tool for all your SEO campaigns.
Google Trends is a search tool that allows you to discover trends in people’s search behaviour in Google search, Google Images, Google News, etc. It provides data related to keywords including search volume index and geographical information about internet or search engine users.
Although it is a great tool to gain insights about keyword or search trends, but Google itself claims in its disclaimer that data “may contain inaccuracies for a number of reasons, including data sampling issues and a variety of approximations that are used to compute results.”
Google Trends can be used to discover search trends to target a wide range of related audience.
Yoast SEO is a powerful free plugin that helps you optimize your website to be more easily recognized by search engines like Google, Bing, etc. The website optimization by yoast allows a website to rank higher in the searchr results.
Yoast SEO focuses more on the content optimization which helps a website to stand out more to Google or search engines. Yoast is the most frequently used plugin software used for Search Engine Optimization of any website. It’s available in free & paid version for wordpress users, and must be user for optimization of a website.
Screaming Frog is a powerful software which can crawl a website, gather an immense amount of data and organize it in useful ways.
It can help in finding a website’s programming/technical errors, issues which affect the SEO, review SEO related elements, scraping content, and also in finding linking opportunities.
Screaming is one of the best SEO tools that can be used to boost the ranking of a website on the search engine by finding and fixing errors.
Ubersuggest is an excellent free SEO tool that started off as a keyword research tool but now can be used in generating new keyword ideas, competitive analysis, website analysis, and a lot more.
Ubersuggest is designed in such a way that it works through Google’s Suggest feature as it utilizes the same algorithms that the search engine uses to suggest keywords to its users. It comes with both paid and unpaid versions. You can give it a try and decide if you want to purchase the paid version.