A profile is the very first impression of your brand. Therefore, it is necessarily important to make it noteworthy enough to grab the attention of eyeballs. Besides making it noticeable, you should also optimize your site to make your business more lucrative.
Instagram allows its user to add links of your site into Bio. There is no other spot where you can add the link. Thus, your bio should be compelling and consist of bio too. It will work as a bridge to the direct audience of your profile to visit your site.
Besides this, you can also add Story Highlights into your profile below to the bio section. If you observe that any of your messages or content that is working better. Then, you can add this to your Instagram highlights to get it in front of even more people.
Similarly, in case of a business account, if you are offering a discount over any product, then it is reasonable to mention in highlights.
Whether you are optimizing your site in terms of adding a bio, setting an appealing profile picture, or any other. All these techniques will stimulate visitors to click the follower button or to make a purchase. Due to these reasons, it is a useful and simple step that can help you a lot.