As one of the 70,000 chiropractors in the U.S., you play a vital role in the treatment of patients with conditions of the neuromusculoskeletal system.
You’ve made the decision to go into self-employment and start your own chiropractic clinic. This is a smart move, but leaving the comforts of formal employment can be challenging if you aren’t well-prepared. And one of the things you can do to give your clinic a good shot at success is setting up a good business website, along with implementing other digital marketing methods.
But what makes an effective chiropractic website?
In this article, we’re fleshing out the various features your website needs to have.
A Chiro Friendly Website Design
Your website design is the first thing a visitor sees when they land on your homepage. It shapes their first impressions of your clinic as a whole.
An effective chiropractic design shouldn’t just be friendly and responsive. It must also capture the essence of your clinic. Think of what you want your customers to feel when they physically visit your clinic. You want them to feel that they’re in a safe, clean, and comforting place, all while ensuring the clinic maintains a professional look.
You might be wondering how to create a design that captures all those features. That’s why you’re a chiropractor and not a web designer!
Don’t make the mistake of building your own website. Hiring a professional designer who has plenty of experience building chiropractic websites is the best way to ensure you end up with a site that has the right design.
The Right Web Pages
When a visitor lands on your website’s homepage, they don’t want to stay there. They want to learn more about you and your clinic, the services you offer, as well as your location.
Therefore, an effective chiropractic website must have “about us” “services” and “contact us” pages. These pages need to be detailed, giving the visitor all the information they need. List your credentials as a chiropractor, including your professional education, licensure, and professional certification if any.
The vast majority of patients who need chiropractic treatment start their search for a service provider on the web. And once they land on a chiropractor’s website, most would want to book an appointment online. If your website doesn’t have this feature, you’re losing out on prospective customers.
A Blog/Great Content
Having a blog on your chiropractic website serves a number of important purposes.
One, blogging is good for search engine optimization. Especially if you have a chiropractic local SEO strategy, content – in the form of blog posts – will help your websites rank locally.
Two, blogging can increase website traffic. Businesses that blog receive 55 percent more organic traffic than those that don’t.
Three, blogging is a link-building monster, with companies that blog getting 97 percent more links to their websites.
Four, blogging is an effective way to educate people, build trust with your patients, and establish yourself as an industry authority.
Build a Great Chiropractic Website
A chiropractic website that ticks all the boxes is good for business. It will allow you to focus on your patients and not to worry about attracting them to your practice in the first place. There are many features your website should have, but these three are a must-have.