One of the most prominent consumer demands has always been the desire to try out products before buying them. True, there are measures in place to meet this demand, at various levels – from fitting rooms, test drives for cars, testers, or samples for cosmetic products, and so on. Enter an AR experience that takes this solution to the next level.
Companies can now add a digital component to their marketing strategies. The lure of innovation sometimes can be too overwhelming for the customers to resist.
When users discover that a product can be tried on from the comfort of their homes, be it a pair of trousers or the next piece of furniture to adorn their living room, they are more likely to buy the products eventually.
From the perspective of business marketing, the branding of materials, such as brochures or business cards and brochures can also be modified with a virtual component. Users can simply scan these materials with the help of their smart mobile devices and gain access to a world of additional information about a product or a brand.