Understanding the persona of the audience you’re targeting is the most important step to increase the traffic on your website.
You might be wondering why is it important? Let’s see.
Understanding the perspective of your audience will give you an insight into what their pain points are or what do they want to read or learn. You can also check google analytics to scrape details about the behavior of the audience on the website. Various data science consulting firms or freelancers can also help you if you’re not able to find it out yourself.
This will allow you to target or solve the queries or problems of the audience, and hence they will not only stick to your website but also recommend it to other users. It will help you in maintaining a permanent cluster of traffic.