The first and most evident way to understand consumer behavior is to study it, understand it, and deploy what you learn. There are many ways to do this.
An old-fashioned and straightforward method is to employ simple cookies to track the number of visits that a person will make to your site. This is the oldest trick in the book and does not provide a great depth of information.
In addition to this, why not employ heat maps to tell you how much time on average visitors to your site will dwell on each page. This is important for product pages.
The next step to this is a product provided by decibel.com called Session replay. This tool allows you to see your customer’s behavior using a screen recording. You know what your visitor sees. For instance, does their cursor move frantically around the screen in a manner known as “bird’s nest behavior”?
By using this service, you can observe where customers are struggling to make progress.
This can help in several scenarios. For example, does your site have a high rate of cart abandonment? If so, you can follow site visitors’ progress and see where they typically abandon their purchase. This may be because of a design flaw or technical problem that means that a simple step is not so obvious.
Employing the many powerful digital tools available today can help you gather the needed information regarding your target audience.